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Mobile Marketing: Rules of the Game

2014-01-29T14:02:12+00:00

Protect your practice by following the mobile marketing rules of the game IMPORTANT: New opt-in compliance regulations will affect your messaging In October 2013, the FCC began enforcing the new Telephone Consumer Protection Act (TCPA). It will change the way your subscribers in the United States opt-in and any violations will trigger hefty fines so please read below. Here are the new rules: All SMS and VOICE opt-ins, no matter what method used to opt-in, must require an AGREEMENT to receive any communications from you. This means that when someone opts-in to your campaign via text, phone or a web [...]

Mobile Marketing: Rules of the Game 2014-01-29T14:02:12+00:00