How We Help 2018-11-15T14:40:27+00:00

Skyrocket Your Practice
To The Next Level

We implement an effective plan without
any extra work on your part!

How The Five Star Group Can Help You

We provide automated solutions for healthcare practices looking for effective and predictable ways of attracting, capturing, and converting more qualified patients into their healthcare services.

Our system begins with identifying a specific target market, compelling that target market to identify themselves, educating and motivating them to schedule a consultation, and then converting them into the appropriate service.

For a quick overview of our entire system, watch this short 6-minute video. If you’d like to schedule a no cost, no obligation consultation with on of our marketing strategists, click the Let’s Get Started button below the video.

Let’s Get Started

A Healthcare Practice’s Dream: One-Stop-Shopping
For All Your Lead Generation & Marketing Needs

You want more high quality leads at a reasonable cost. Instead of dealing with a dozen or more marketing services firms, call The Five Star Group and let us handle EVERYTHING. We are first and foremost lead generation experts… and we specialize in working with healthcare practices of all types. If you need it for lead generation and marketing, we specialize in it and can make it happen for you!

To make things easier and less expensive for you, we have created “fulfillment packages” in most of the service categories we offer. These are simply pre-packaged, pre-sized portions of our services that give you big savings. We even offer a Bonus Bundle that package multiple services for the ultimate savings!

Please explore all of our fulfillment services below:

À La Carte Services

A recent lead conversion study found some interesting stats about people who make contact with a healthcare practice for information and what happens when they do.

The study found that just over half the people who inquire about something, will buy what they inquired about within the next 18 months. The study found that only 15% of them will buy in the first 90 days, leaving 85% of the buyers in the “more than 90-day” category.

The problem with that is most practice owners don’t have the patience or systems in place to follow up with leads who are not going to buy right now…and consider the leads who don’t buy now “bad” leads, or ’tire kickers.”

Nothing could be further from the truth. Some prospects just need more time to simmer in the pan, and this package contains everything you need to nurture them along to close.

And what about the patients you already have? Did you realize that they can, in many cases, be tapped into for huge future sales? It’s true—and it’s not very hard to make happen.

The reality is that most of your patients are going to forget who you are within a few months of receiving service from you. It’s nothing personal… they just have other things in their life to think about and worry about.

At The Five Star Group we utilize a customer relationship management (CRM) tool, which will help you stay in touch with both new prospects and your existing patient base, as well as providing the marketing automation and tracking for each of your campaigns.

You will be SHOCKED at how much money you are leaving on the table… and how EASY it is to nurture prospects into buyers and past patients into repeat buyers and valuable referral sources.

A landing page is a standalone web page created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Facebook ad or link on your website.

Landing pages are designed with a single focused objective – known as a Call to Action orCTA. This simplicity is what makes landing pages the best option for increasing the conversion rates of any of your marketing campaigns.

Pages include live event and webinar registration pages, thank you pages, next step pages, appointment request pages, and pages offering information that would be useful for the visitor.

At The Five Star Group, we build multiple lead generating custom landing pages for your practice. Each landing page is branded and tied to a specific campaign that we build within your CRM tool.

Let The Experts Research, Negotiate,
& Buy Media On Your Behalf

Media buying is one of those things that practice owners tend to THINK they can do well simply because… well, you just call the stations and negotiate the best prices. Right?

Wrong.

100 out of 100 healthcare practices have under-leveraged media buys. Your excellent negotiation skills WILL NOT WORK when you do not understand the underlying language being used when speaking to media reps.

Unless you are prepared to fluently discuss frequency, CPM, CPP, share, cume, AQH, and GIs, you’re going to be eaten alive. And that’s assuming you’re even negotiating with the appropriate stations/publications in the first place!

Put The Five Star Group’s vast media buying experience to work for your practice. Over the past 20 years, we’ve bought over $100 million in radio, TV, and newspaper on behalf of our clients, and almost ALWAYS find a way to make the buy far more efficient and effective than before.

We meticulously research the market and individual stations… then negotiate rates that are always among the best for that station or publication.

We can also write and produce powerful advertisements for you that will dramatically move your sales needle.

More Leads, More Sales, More Profit

A Digital Marketing System is a scalable way for healthcare practices to use digital media – PPC advertising / Facebook advertising – for growth. It’s one part strategy and one part tactical. By leveraging three key areas – Awareness, Engagement, and Conversion – a digital marketing system will create more leads, more sales, and more revenue for your practice.

The Five Star Group’s custom designed system takes the guesswork out of digital marketing for your practice. You don’t have to wonder if it’s working or what your results will be. You’ll see it in your leads, sales, and ROI.

Pre-Positioning Lowers Sales Resistance and
Increases Kept Appointments, Closing Ratios, and Average Sale Amounts.

Most patients have never purchased what you are selling and, as a result, they have no idea how to evaluate anyone in your field, how much the services you offer cost, or how to evaluate the value you provide. Consequently, prospective patients often feel overwhelmed during sales presentations and stall instead of moving forward with a purchase.

Pre-Positioning is the best way to lower sales resistance before your patient ever sets foot in your office for their appointment. The results are shorter sales cycles, more first-call closes, higher closing ratios, and higher average sales.

The Five Star Group’s pre-positioning package helps to prequalify and educate prospective patients about the products and services you offer, making them much more comfortable and receptive to making a purchase. The package includes:

  • Custom Patient Guide
  • Self Assessment Quiz
  • Intake Assessment
  • 3 Pre-Positioning Emails

Leverage Your Time And Build Authority

Webinars are a powerful tool in any business arsenal – and hosting your own event is a smart business development strategy. If you’re thinking about best practices for attracting new patients and growing your business, then developing a content specific on demand webinar for your target market makes a lot of sense.

Webinars Establish Authority and Trust
Hosting a webinar allows your practice to showcase its expertise, industry knowledge, abilities, skills, products and services. Your webinar also helps your audience to engage with and even become emotionally invested in your practice.

Webinars Help You Understand Your Target Audience
Through your audience’s interactive questions during your webinar, allows you to get to know your target audience, their needs and their greatest challenges. In doing so, you can develop a real understanding of what motivates your audience, allowing you to tailor your products, services and advice to match.

Webinars Help Generate Quality Leads
Sign-up forms for your webinar allow you to collect lead information – from names and email addresses to phone numbers. Best of all, the information and education you provide in your webinar serves to qualify your audience, informing them about your products, services and expertise – and creating the perfect sales lead in the process.

Webinars Save You Time
Instead of repeating the same “dog and pony show” to every patient seeking your services, why not take advantage of the one-to-many benefits a well-scripted webinar provides you? Then, when your patient arrives, you can spend more productive time with them by answering questions gleaned from the webinar.

A well-crafted, target specific webinar allows you to leverage your time, minimize your costs, and develop lucrative relationships with your patients.

At The Five Star Group we’ve solved the single biggest challenge most healthcare practices have with webinars and that is: How to deliver a webinar that is truly educational AND turns attendees into patients.

Let The Five Star Group Write Your Ads…
And Watch Your Results Take Off!

You’re going to spend thousands and thousands of dollars running ads, so you need to make sure you’re getting the most bang for your buck! Let The Five Star Group’s talented copywriters write your ads for you. We specialize in writing all kinds of ads, including radio, TV, newspaper, magazine, direct mail, billboards, internet, and more.

We’ll send you a questionnaire to get a general feel for what you’re trying to accomplish, then speak with you to flesh out ideas and brainstorm some ideas. Then we’ll “do our thing” and come up with some great concepts that are sure to move the needle. Whether you need hard-hitting direct response copy, or long-term branding/nurturing, we can make it happen.

Turn Lookers Into Buyers

Your website is the most important tool in your entire marketing arsenal. Every single prospect you ever get will judge your practice—and their likelihood of doing business with you—on what they find when they look you up online.

To effectively convert LOOKERS into BUYERS, your website must look good and say the right things. That’s where The Five Star Group comes in: with our wealth of experience in healthcare marketing, we know how to both write and build a great website.

It all starts with a powerful IDENTITY… and The Five Star Group is the only marketing company that understands the concept and executes it flawlessly. We’ll round out your site with killer, convert-making copy on every single page. Visitors won’t just buy from you, they’ll be begging to buy from you.

Content is key, but so are looks. Remember, people DO judge books by their covers. That’s why The Five Star Group builds STUNNING websites that instantly communicate that you’re all about quality and providing a high-end experience… before they ever read a word.

Let The Five Star Group help you turn your website into a cash-generating powerhouse for you!

A Powerful, Entertaining Way
To SELL YOURSELF!

Explainer Videos are animated, hand-drawn “whiteboard” style videos that are awesome for increasing conversion on your website… and they’re a great way to improve your SEO rankings (Google loves video!). This is a tool that every single healthcare practice should be using ASAP. That’s why we’ve put the time, energy, and effort into acquiring the talent to make these for our clients—they are that important!

We recommend that you AT LEAST create an explainer video for your Identity (that can be placed on your home page, ‘why choose us’ page, and ‘about us’ pages)… and if budget allows, create videos for your individual services.

Package for one 3-minute video includes:

  • Scripting by a Five Star Senior Copywriter.
  • Storyboarding (determining what illustrations to draw) by our Explainer Expert!
  • Illustrations by our Master Illustrator…
  • Voice over by professional voice talent
  • Background music
  • Animation by our video team.

CLICK HERE FOR EXAMPLES

Turn On The Lightbulb
In Your Customers’ Brains

The dictionary definition of copywriting is the art and science of strategically delivering words that gets people to take some sort of action. Simply put, copy is salesmanship in print.

They’re the words that fill your sales pages, the 140 characters in your tweets, and the scripts for your video tutorials, audios, webinars, and live event presentations.

Persuasive copywriting is the electricity that powers your business, both online and offline. You might have the perfect product for your market. You might even have a fully automated marketing funnel built and ready to go.

But without the right copy, you’ll still be sitting around in the dark wondering where all your patients are. Without persuasive copywriting, you have no electricity to compel REAL people to take the action you want them to take.

The Five Star Group’s professional copywriters are here to flip the light switch on… for your patients and ultimately for your practice. We take your message and make it tangible, and in doing so, help you communicate your value, better connect with your patients, and increase your revenue.

What Do You and Your Practice Stand For?

One of the mistakes many practices make is not establishing an identity, or brand, for themselves.

Consequently, from the patient’s perspective, there is nothing to distinguish one practice from other practices in a particular specialty.

One practice’s marketing message looks exactly like any other practice’s message. It’s a huge jumble of hyperbole, fluff, and black-hole nothing words that scream universalism not uniqueness.

To stand out from the crowd (and stand out you must), you HAVE to let prospective patients know — in powerful, precise, and passionate language — exactly what you do that makes you different than any other practice in your specialty and, ultimately, worthy of their patronage.

However, when you attempt to describe yourself using words like “we provide quality care, we care about our patients, our services cost less, our doctors are more experienced, etc,” you have essentially commoditized yourself because every other practice is using the EXACT same language.

At The Five Star Group, our goal is to help you forge a unique identity for your practice. Once established, we’ll teach you where and how to use that identity in every aspect of your marketing message.

Identity Kits

These completely customized, well articulated, powerfully stated branded kits are intended to develop a very strong outside perception and reinforce the already strong inside reality of your practice.

These kits communicate professionalism, define excellence, and position you and your practice as the expert.

Included in the packet are:

  • Your service offerings
  • Waiting room resume
  • Letterhead/business card
  • Practice brochure
  • Pass along certificate
  • Branded presentation folder

Enhance Your Practice Image

Show the world who you are by letting The Five Star Group create a great new logo for your company. We’ll interview you to find out what elements will be most appropriate for your situation, then we’ll create several concepts for you to choose from. Your input and approval will be sought every step of the way.

CLICK HERE FOR EXAMPLES

Convert Interest Into Income

Intentional Direct Mail technology targets previously unknown website visitors who’ve demonstrated interest in the services you offer.

Intent is a key part of a prospect’s journey to purchase the services you offer. If someone reaches your website, that means your marketing reached them, and they were intrigued enough to visit. The intent is there, and your marketing strategy is working.

Now imagine that prospect visiting your website and is instantly captured by a retargeting pixel placed on your website that identifies the prospect’s home address. Within 24 hours, a custom direct mail postcard will be headed to the prospect’s home, with a special offer for visiting your site.

 

 

 

 

 

 

Become An Authority, Dominate Your Competition

In almost any field, the higher up in income you go, the more you are paid for WHO you are rather than for WHAT you do.

The key to making yourself a powerful, magnetic, trusted, high income “who’ to any target audience or market is your known and accepted status as an authority.

In order to achieve this status in your field, you must design and implement an Authority Marketing plan to position yourself as the undisputed expert, influential authority, and in-demand celebrity. And the number one tool for making this possible is book authorship.

At The Five Star Group, we help you become a book author utilizing a simple process that takes about 90 minutes of your time. And the best pat: the entire process takes weeks, not months.

If becoming an author is something you’d like to explore further, click the button below.

Tell Me More

Bundled Marketing Packages

Become The Recognized Authority In Your Field

This is the trifecta of all campaigns because it incorporates both the database and social media campaigns together with a robust offline campaign designed to position you as the authority in your field.

The Five Star Group’s Diamond Package Live Event Campaign includes:

  • Branded Identity Kit
  • Branded lead magnet
  • Facebook Campaign
  • Custom designed and branded print ads
  • Custom landing pages, thank you pages, and registration pages.
  • Custom on demand webinar
  • Custom whiteboard animation explainer video
  • Intentional direct mail (see description in À La Carte Services)
  • Pre-qualification self-assessment
  • Telephone and pre-qualification scripts
  • Pre-qualification quiz and questionnaire
  • Call tracking
  • One year of support

Attract New Patient Prospects Overnight Like A Magnet Without Lifting A Finger – Guaranteed

The Five Star Group’s Platinum Package is designed to address both current and past patients as well as attracting new patients to your practice utilizing both Facebook advertising and direct mail. The package includes:

  • Branded lead magnet
  • Professionally written and recorded on demand webinar
  • Pre-qualification quiz and questionnaire
  • Facebook ad campaign
  • Intentional direct mail (see description in À La Carte Services)
  • All landing pages, thank you pages, and registration pages
  • Telephone and pre-qualification scripts
  • Call tracking.
  • Call scripting
  • 6 months of support

Increase Your Bottom Line Profits Without Spending An Extra Dime On Outside Advertising

Retargeting past and current patients to promote services and procedures is an all too often overlooked healthcare marketing tactic.

Current and past patients are a great way to boost select services for the medical practice and increase high revenue procedures. Existing and past patients have used your services before and may not know about the benefits of other procedures offered by the practice or may just need a reminder.

The Five Star Group’s Gold Package Database Campaign is designed to do just that. The package includes:

  • Branded lead magnet
  • Pre-qualification quiz and questionnaire
  • All landing pages, thank you pages, and registration pages
  • Call tracking.
  • Call scripting
  • 3 months of support
  • All campaigns built in Infusionsoft

To determine which package may be right for you, schedule a call with one of our marketing specialists by clicking the button below:

Schedule A Call

Do It Yourself Resources

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